Say hello to more time and fewer headaches with WebFX’s on-page SEO services, which include everything you need to optimize and turn your site’s SEO into a revenue driver. Generally speaking, the more backlinks (from unique websites) a page has, the higher its chances of outranking its competitors on the SERPs. This means that you probably shouldn’t try to shoehorn outbound links in your content in hopes of ranking higher. In this section, I will cover some of the most important things you should look after to rank higher on the SERPs (search engine results pages) and attract more clicks to your content. If your page struggles to rank in the top 10, one of the reasons may be that it lacks the information that searchers are looking for. To find out if that is the case, you’ll need to compare topics covered by top-ranking pages against topics covered by you.
Set Up Rank Tracking
For more information on what to track SEO Anomaly (and how), check out our guide to the most important SEO metrics to stay on top of. In a perfect world, visitors would read every word on your page. But in my experience, it does help—especially for content that can go out of date really quickly. Adding the year to your title and description won’t make or break your CTR. And users will typically click on another result that looks less spammy. You can double check if you have your schema set up correctly for rich results using the Schema Markup Validator.
The Beginner’s Guide to SEO
Backlinks from trusted websites signal authority and improve rankings. This increased visibility can drive more organic traffic to your site, as users are more likely to click on links that are accompanied by an AI Overview. Once crawled, pages are analyzed and stored in the search engine’s index, a massive database of web content. Indexed pages can appear in search results when users enter relevant queries. One of the best ways to build authority is to have relevant quality content linking back to your site. You can do this by making guest posts on high-authority sites or paying someone to do this for you.
- Website load speed is a very important on page SEO ranking factor.
- Conduct a comprehensive audit of your web pages to assess on-page SEO.
- Measuring and tracking these metrics can be done using tools like Google PageSpeed Insights, Lighthouse in Chrome DevTools, and the Core Web Vitals report in Google Search Console.
- Yes, the content writing for existing page optimization and new posts includes one free round of revisions.
- But Google has gotten a lot smarter over the years and they actually penalize websites that practice keyword stuffing.
On-page SEO, or on-site SEO, involves optimizing individual web pages to boost search engine rankings and attract more organic traffic. Failure to create content that satisfies the search intent will eventually lead to lower rankings. SEO is a general term that includes everything you need to do to improve your website’s ranking in search engines. On-page SEO is important because it helps search engines understand your website and its content, as well as identify whether it is relevant to a searcher’s query.
You can try the tool TinyPNG (it comes as a WordPress plugin too). Image files that are too big take ages to load (that can mean a few seconds in the SEO world). Therefore, you should optimize the image sizes and find the ideal balance between size and quality. To test the page speed, you can use PageSpeed Insights from Google. Besides the speed score, you’ll also get tips and hints on how to improve the site speed. They think their “link juice” will spill out to other websites and their authority will suffer.
By creating content, you’ll help your business improve your on-page SEO. You’ll boost your website’s ranking in the search results and improve your website traffic. In addition, you’ll also need to optimize the file size of your images. If you want your site to load efficiently, you need to optimize your images. Your target keywords should have a high search volume, meaning there should be a decent number of people who are searching with that keyword. Choose keywords with a large search volume so that you don’t waste money on keywords that don’t drive traffic.